Facebook says it won’t advertise with kissing men, who wanted to switch Checkpoint Zurich to World AIDS Day.
Checkpoint Zurich is a health center for queer people and it wanted to promote one of its videos on Facebook with 2 men kissing each other on the occasion of World AIDS Day. But unfortunately, the video got rejected by the platform as mentioned in a press release on Sunday.
The reason due to which the video was prohibited from being posted is that it contained sexual or lewd images, nudity, and people in suggestive poses or sexually provocative acts. And this is not for the first time that the platform rejected to post a video by the health center.
It has always been a struggle for Checkpoint Zürich to post its content on both Facebook and Instagram. And the reason is the same, i.e., due to explicit content.
This weekend, Facebook rejected 2 advertising campaigns, one was an advertisement for a World AIDS Day promotional video and the other one was a campaign for people who are living with HIV and wants to show what benefits an HIV-positive person has at Checkpoint treatment.
Facebook rejected the video after a second review as well because of
“Adult content: Ads may not use sexual or offensive words or images. Avoid nudity, people in suggestive poses or sexually provocative actions.”
The video features drag queens, trans people, gay wedding cakes, an astronaut with a rainbow flag on the moon, a gay couple at the doctor’s, an HIV test and two kissing men on a Pride. And some of these things are not liked by Facebook and so it decided to prohibit the ad from the health care center.
“It has become extremely difficult on Facebook and Instagram to buy advertising for our cause because two kissing men or even simple prevention work on HIV and other STI for the social media platforms are always too sensitive, the many Fake news, violent videos or hate calls, who are swirling around in the Facebook cosmos, but do not seem to bother them,”
said the Head of Checkpoint Zurich, Bastian Baumann.
“Facebook likes to sell itself as LGBT-friendly and goes to the Pride and activates the rainbow flag in June, but Facebook apparently does not want two kissing men,”
he continued to speak. That is why the social media platform complicated the prevention mission of the health center and banned the content of a broader population, just because of a gay kiss even though it earns millions with posts from LGBTIQ hostile groups.
